ABC Guide to Media Relations will cover three topics, crisis communications, tips for dealing with the media after an incident, reactive communications, a more general look at how to deal with unexpected media inquiries and proactive communications, tips for gaining positive, earned media.

Crisis communications
- How do you respond after a jobsite incident?
- Tips for having a plan in place in case something goes wrong
Reactive communications
- What is your process?
- When is something unique to you?
Proactive communications
- What is newsworthy?
- How do you push your message?

Attendees at this workshop will walk away with a plan for dealing with media follow up to an incident, including protocols for both your office and your jobsite. They will also hear tips on how to handle unexpected contact from the media and learn best practices for promoting their company and its achievements in the media.

The presenter will be Jeff Leieritz, Senior Media Relations Manager with ABC.

Lunch will be provided.

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ABC Guide to Media Relations - St. Cloud 10/5/2016